Freelance Writer - Web Content

Web Content

Search engines rank your Web site, in part, by categorizing keywords. The more often relevant keywords appear on your site, the more likely you are to be listed on the first page of results. However, the search engines will penalize you if the keyword appears in your text in a higher ratio than it would appear in normal speech. To get keyword relevance, you must add more content instead of just stuffing the existing content with the keyword.

The keywords must also appear in the right places. It makes sense that the words in a page’s title are the most relevant words on that page.

While your customers are visiting your page, they need complete, yet concise, information to keep their attention. The best way to keep your customer’s (and search engine Web crawler’s) attention is to consistently provide fresh content to your site, whether it be product descriptions, or informative articles.

· Customers who find your content interesting are likely to click through to another page on your site

· Customers who find your content lacking or overwhelming are likely to leave and never return

¨ 93% of all internet traffic is generated from internet search engines

¨ 89% of them are first-time visitors

¨ 99% of internet searchers do not search beyond the top 30 results

¨ 97% of them never look beyond the top three results

¨ Top 10 positions receive 78% more traffic than those in positions 11-30

¨ 65% of online revenue is generated by websites in the top three positions on search engine results

¨ 93% of global consumers use search engines to find websites

¨ 76.7% of Google users use the natural search links (organic, unpaid listings)

Source: Forrester Research, 2006

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